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AB DE VILLIERS EMBARKS ON NUTRITIONAL IMPROVEMENT QUEST
Wed, 25 January 2012
Star South African batsman/wicketkeeper, AB de Villiers, has joined a growing number of professional sportsmen in recognising the benefits of scientifically formulated sports nutrition. This was confirmed on Wednesday when he became an ambassador for USN, South Africa’s leading sports nutrition company.

The 27-year-old De Villiers, captain of the South African One Day International and Twenty20 teams, will undergo nutritional analysis with USN’s nutrition experts to determine areas of weakness that can be improved through better nutrition and supplementation.

"The difference between winning and losing in professional sport is often minimal. But the consequences between the two can be significant. I don’t want to leave any stone unturned in my quest to be my best and my nutrition is one area that I can definitely improve on,” said De Villiers.

"I’m proud to be associated with USN, which is a successful international nutrition supplement company that works closely with professional athletes and sportsmen. In addition to my general diet, I’m looking forward improving my energy, recovery and concentration through the use of USN’s supplements”

"It’s important to make it clear that USN isn’t just a supplement brand for fitness fanatics, rugby players and body builders. USN is a sports and healthy lifestyle brand that transcends explosive sports. USN develops high quality products to help all individuals achieve their goals faster and easier,” said Albe Geldenhuys, USN founder and CEO.

"Cricket has it’s own challenges from a physical and mental perspective and we look forward to working with AB, who, as batsman, wicketkeeper and captain, has a big responsibility on the field. He needs to succeed personally and set an example. Our products are scientifically formulated and will fit in well in a sport that has become extremely high-tech over the past few years.”

De Villiers joins Springbok and Blue Bulls captain, Pierre Spies, reigning Absa Cape Epic mountain bike race champion, Burry Stander, ace South African men’s hockey team striker, Justin Reid-Ross and international adventure sport hero, Martin Dreyer, among others, as a USN ambassador.

AB de Villiers
 
Photo credit: Richard Cook

 

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